After the confirmation of the acquisition that will be carried out throughout the years 2022 and 2023, the current CEO of Activision Blizzard has its days numbered.
But for that to happen, it was necessary to make a sacrifice of $390 million to obtain Kotick’s payout, as reported by The Wall Street Journal. The value would come from the 39.5 million Activision shares that Kotick owns.
“Bobby Kotick will continue to serve as CEOs of Activision Blizzard, and he and his team will maintain their focus on driving efforts to further strengthen the company’s culture and accelerate business growth,” a Microsoft spokesperson said, about Kotick’s position.
“Once the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming.”
At a separate investor event, Kotick confirmed that Activision Blizzard will continue to operate autonomously until the transaction is completed in June 2023.
In addition, during the presentation, some more (rotten) strategies were presented as means to solve the bad image that the public has of Activision Blizzard. With Kotick’s idea of buying video game press outlets to force a change in perception of the company.
Names like Kotaku and PC Gamer were raised as options for the acquisition. But with the purchase of the company the strategy should not continue.